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How to Identify What Makes Your Customers Happy

How to Identify What Makes Your Customers Happy

by Ken Giffin | Sep 22, 2022 | customer satisfaction, strategic planning

A recent web search for the topic of Customer Satisfaction Strategy yielded over a billion results. That’s mind blowing – and yet indicative of the importance of a happy customer when building a successful business. While there are many processes, books and...
Think You Don’t Have Access to Quality Research? Four Simple Sources for Insights to Support Your Strategic Thinking

Think You Don’t Have Access to Quality Research? Four Simple Sources for Insights to Support Your Strategic Thinking

by Ken Giffin | Mar 29, 2022 | brainstorming, market research, strategic planning

Your next business task has landed: build a compelling story to help guide a change in current strategy, that is based on third-party sources and research. For many small- and medium-sized businesses, this can be a big challenge. Without business research budgets to...
Why Organized And Clear Direction Is Paramount For Your Team Success

Why Organized And Clear Direction Is Paramount For Your Team Success

by Ken Giffin | Sep 29, 2021 | leadership, meeting management, strategic planning

Corporate Path Leadership ends up facilitating, consulting and participating in over 100 team projects and programs each year. And each year we see stellar successes, and spectacular failures. The key difference in outcome? Clear and organized team direction. Too...
Five “Must Have” Leadership Planning Stages to Keep Even the Most Fast-Tracked Projects on Task

Five “Must Have” Leadership Planning Stages to Keep Even the Most Fast-Tracked Projects on Task

by Ken Giffin | Apr 29, 2021 | leadership, operational efficiency, productivity, strategic planning

One of our favorite stories of a business initiative gone awry is now over 10 years old. It involves a fast-track, yet high-profile creative project that required use of a third-party advertising agency. There were whispers that the project was going off of the rails,...
Avoid Falling Into the Blame Game Trap by Building Fundamentals in Two Key Areas

Avoid Falling Into the Blame Game Trap by Building Fundamentals in Two Key Areas

by Ken Giffin | Feb 23, 2021 | leadership, operational efficiency, strategic planning, team development

As we near the end of the first quarter, you can start to smell the fear sinking in. Audacious goals and revenue targets have been set, but only two months into the year there are some cracks showing that the goals may not be as achievable as originally planned. Enter...
Overcome the Uncertainty of 2021 with an Agile Approach to Strategic Planning

Overcome the Uncertainty of 2021 with an Agile Approach to Strategic Planning

by Ken Giffin | Nov 19, 2020 | leadership, operational efficiency, strategic planning

As we approach the end of the year, we are all hoping for a more predictable and stable 2021. 2020 has been a nightmare for many businesses — especially those that are not used to dramatic change in a short period of time. While we anticipate the possibility of...
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