by Ken Giffin | Sep 22, 2022 | customer satisfaction, strategic planning
A recent web search for the topic of Customer Satisfaction Strategy yielded over a billion results. That’s mind blowing – and yet indicative of the importance of a happy customer when building a successful business. While there are many processes, books and...
by Ken Giffin | Mar 29, 2022 | brainstorming, market research, strategic planning
Your next business task has landed: build a compelling story to help guide a change in current strategy, that is based on third-party sources and research. For many small- and medium-sized businesses, this can be a big challenge. Without business research budgets to...
by Ken Giffin | Sep 29, 2021 | leadership, meeting management, strategic planning
Corporate Path Leadership ends up facilitating, consulting and participating in over 100 team projects and programs each year. And each year we see stellar successes, and spectacular failures. The key difference in outcome? Clear and organized team direction. Too...
by Ken Giffin | Apr 29, 2021 | leadership, operational efficiency, productivity, strategic planning
One of our favorite stories of a business initiative gone awry is now over 10 years old. It involves a fast-track, yet high-profile creative project that required use of a third-party advertising agency. There were whispers that the project was going off of the rails,...
by Ken Giffin | Feb 23, 2021 | leadership, operational efficiency, strategic planning, team development
As we near the end of the first quarter, you can start to smell the fear sinking in. Audacious goals and revenue targets have been set, but only two months into the year there are some cracks showing that the goals may not be as achievable as originally planned. Enter...
by Ken Giffin | Nov 19, 2020 | leadership, operational efficiency, strategic planning
As we approach the end of the year, we are all hoping for a more predictable and stable 2021. 2020 has been a nightmare for many businesses — especially those that are not used to dramatic change in a short period of time. While we anticipate the possibility of...
