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Why Killing Content Matters As Much As Creating It

Why Killing Content Matters As Much As Creating It

by Ken Giffin | Feb 23, 2024 | content strategy, operational efficiency, productivity

At Corporate Path Leadership, we spend a significant amount of time with smart marketing teams. We are constantly astounded at the volume of quality content that these teams can create on a monthly basis. We also are surprised at the volume of time that teams spend...
How a Pepsi Ad Can Help Us Learn Not to Get Lost in the “Content Weeds”

How a Pepsi Ad Can Help Us Learn Not to Get Lost in the “Content Weeds”

by Ken Giffin | Nov 30, 2022 | brand development, content strategy

Whether in web, digital collateral, or social media form, having many assets that showcase your brand/company products in an effective way is critical. As marketers know all too well that there is often a mad dash to get new content created and published to help...

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